Curriculum Outline on Bachelor of Hospitality and Tourism Management (B.B.A)

  1. DEGREE CONFERRED

  • Bachelor of Business Administration (Hospitality and Tourism Management)
  • B.A. (Hospitality and Tourism Management)

  1. School Fees

  • Enrolment Fees is US$ 100 (non-refundable)
  • School fees is US$ 15,000 for (4) years.
Payment Plan US Dollar Currency
First Year 6000
Second Year 4000
Third Year 3000
Final Year 2000

 

  1. GRADUATION REQUIREMENTS

Joseph Education University (JEU) confers the degree of Bachelor of Hospitality and Tourism Management upon students who meet all of the following requirements:

  • Have completed the total number of credits of the curriculum
  • Have obtained a cumulative grade point average of at least 2.00
  • Have participated in 16 sessions of the Professional Ethics Seminar
  • Have obtained library and financial clearance from the university
  • Have demonstrated good behavior and discipline
  • Have to meet the minimum English Proficiency requirement specified in one of the following criteria

 

Test Instruments Required Passing Scores
JEU English Proficiency Assessment
or		 70%*
TOEFL (iBT)
or		 90
TOEFL (P)
or		 575
IELTS 6.5

*70% = Level B2 in Common European Framework of Reference for Language (CEFR)

  1. OBJECTIVES

To produce graduates who have the characteristics, knowledge and skills as follows:

  • Morally sound, committed to acting justly and open to further growth
  • Possess knowledge of the principles and theories of hospitality and tourism management.
  • Understand and have awareness of hospitality and tourism management professional standards and ethics
  • Able to apply analytical tools and practical knowledge to acquire proficiency in hospitality and tourism management from an interdisciplinary perspective.
  • Equipped with necessary leadership, managerial, and technical skills needed in today’s organizations
  • Able to work as a team and motivate others to work
  • Have positive attitude, interpersonal, communication and presentation skills, IT skills and entrepreneurial skills

  1. COURSES

General Education Courses 30 Credits

  • Language
  • Social Science
  • Humanities
  • Science and Mathematics
  • Language

Language Courses 15 Credits

BG 1001 English I 3
BG 1002 English II 3
BG 2000 English III 3
BG 2001 English IV 3
GE 1405 Myanmar Language and Culture (For non-Myanmar Students) 3
  • Social Science
  • Social Science Courses 19 Credits
ECO 2201 Microeconomics 3
ECO 2202 Macroeconomics 3
GE 1204 Physical Education 1
GE 2202 Ethics 3
MGT 1101 Introduction to Business 3
BG 1400 Business Law I 3
BG 1401 Business Law II 3
  • Humanities

Humanities Courses 6 Credits

GE 2101 World Civilization 3
MGT 2404 Managerial Psychology 3
  • Science and Mathematics

Science and Mathematics Courses 6 Credits

MA 1200 Mathematics for Business 3
GE 1301 Environmental Science 3

Specialized Courses 135 Credits

  • Core Courses
  • Major Required
  • Major Elective
  • Minor Required

Business Core

Business Core Courses39 Credits

ACT 1600 Fundamentals of Financial Accounting 3
ACT 2620 Fundamentals of Managerial Accounting 3
SA 1201 Statistics I 3
SA 2200 Statistics II 3
MIS 1221 Computer Literacy 0
MIS 2111 Introduction to Management Information Systems 3
MIS 2221 Quantitative Analysis Tools 0
FIN 2201 Principles of Finance 3
FIN 3101 Corporate Finance 3
IBM 2201 International Business Environment 3
MGT 2900 Principles of Management 3
MGT 3905 Operations Management 3
MGT 3940 Business Research Methodology 3
MGT 4914 Entrepreneurship 3
MKT 2280 Principles of Marketing 3

Major Required (Major Required Courses 30 credits)

HTM 3101 Introduction to Hospitality Management 3
HTM 3102 Introduction to Tourism Management 3
HTM 3103 Consumer Behavior in Hospitality and Tourism Industry 3
HTM 3204 Human Resource Management in Hospitality and Tourism 3
HTM 3205 Marketing in Hospitality and Tourism 3
HTM 3206 Personality and Communication Management in Hospitality and Tourism 3
HTM 3211 Food and Beverage Management 3
HTM 4117 Information Technology in Hospitality and Tourism 3
HTM 4118 Business Operation and Leadership in Hospitality and Tourism 3
HTM 4210 Strategic Management in Hospitality and Tourism 3

 

FIRST YEAR

First Semester

Code Subjects Credits
BG 1001 English I 3
MA 1200 Mathematics for Business 3
SA 1201 Statistics I 3
BG 1400 Business Law I 3
GE 1204 Physical Education 1
GE 1301 Environmental Science 3
GE 1403 Communication in Thai (for Thai students) 3
Total 19

Second Semester

Code Subjects Credits
ACT 1600 Fundamentals of Financial Accounting 3
BG 1002 English II 3
BG 1401 Business Law II 3
SA 2200 Statistics II 3
ECO 2201 Microeconomics 3
MIS 1221 Computer Literacy 0
MGT 1101 Introduction to Business 3
Total 18

 

SECOND YEAR

First Semester

Code Subjects Credits
ACT 2620 Fundamentals of Managerial Accounting 3
BG 2000 English III 3
ECO 2202 Macroeconomics 3
MIS 2111 Introduction to Management Information Systems 3
MGT 2404 Managerial Psychology 3
MGT 2900 Principles of Management 3
Total 18

Second Semester

Code Subjects Credits
BG 2001 English IV 3
FIN 2201 Principles of Finance 3
GE 2101 World Civilization 3
GE 2202 Ethics 3
IBM 2201 International Business Environment 3
MKT 2280 Principles of Marketing 3
Total 18

 

THIRD YEAR

First Semester

Code Subjects Credits
MIS 2221 Quantitative Analysis Tools 0
FIN 3101 Corporate Finance 3
HTM 3101 Introduction to Hospitality Management 3
HTM 3102 Introduction to Tourism Management 3
HTM 3103 Consumer Behavior in Hospitality and Tourism Industry 3
Two Free Elective Courses 6
Total 18

Second Semester

Code Subjects Credits
MGT 3905 Operations Management 3
MGT 3907 Business Communication 3
MGT 3940 Business Research Methodology 3
HTM 3205 Marketing in Hospitality and Tourism 3
HTM 3206 Personality and Communication Management in Hospitality and Tourism 3
HTM 3211 Food and Beverage Management 3
Total 18

 

FOURTH YEAR

First Semester

Code Subjects Credits
HTM 3204 Human Resource Management in Hospitality and Tourism 3
HTM 4117 Information Technology in Hospitality and Tourism 3
HTM 4118 Business Operation and Leadership in Hospitality and Tourism 3
HTM 4210 Strategic Management in Hospitality and Tourism 3
Two Plan A / Plan B / Plan C Courses 6
Total 18

Second Semester

Code Subjects Credits
MGT 4914 Entrepreneurship 3
Three Plan A / Plan B / Plan C Courses 9
One Free Elective Course 3
Total 15

Plan A

PLAN A – Major Concentration Courses 15 credits

Students pursuing PLAN A must select one of the two concentrations in the major area and study the five specified courses.

Hospitality Management

HTM 4111 Food and Beverage Service 3
HTM 4112 Kitchen Operation 3
HTM 4301 Rooms Division Management 3
HTM 4302 Event Management 3
HTM 4303 Service Management 3

Plan B

PLAN B – Business Concentration Courses 15 credits

Students pursuing PLAN B must select a concentration in other business areas and study the five specified courses.

Management Information System

MIS 3111 Business Process Management 3
MIS 3121 Database Systems 3
MIS 4111 Information Systems Project Management 3
MIS 4122 Business Intelligence 3
MIS 4211 Information Systems Strategy, Management, and Acquisition 3

Plan C

PLAN C – Major Elective Courses 15 credits

Students pursuing PLAN C must select any five elective courses from the following list.

HTM 4111 Food and Beverage Service 3
HTM 4112 Kitchen Operation 3
HTM 4301 Rooms Division Management 3
HTM 4302 Event Management 3
HTM 4303 Service Management 3
HTM 4401 Tourism Policy and Development 3
HTM 4402 Tourism Destination Management 3
HTM 4403 Tour Guiding and Operation in Practice 3
HTM 4406 Introduction to MICE Business Management 3
HTM 4407 Introduction to Airline Business Management 3
MKT 3837 Service and Customer Relationship Management 3

Bacher of Hospitality and Tourism Course Outline